This fuzzy boy is always getting matted fur. If only there was a cat grooming service he could go to!

This was a new idea to me. Alyssa McCleery from Newkirk, Oklahoma, brought this up. She has local dog grooming but had to drive hours to find a place to get her cat groomed.

I was skeptical at first, but why not cat grooming as a service?

Just trimming cat claws can be a challenge. Not to mention those longhair cats who get matted and tangled fur.

The Groomer to Groomer website has plenty of articles on grooming cats as a business.

Seems like a perfect mobile business for rural areas. Show up in a van or trailer, do grooming on site and cover as much territory as you choose.

There is an economic development benefit. When someone has to drive out of town, maybe hours away, to get their pet groomed, they are going to be shopping  and spending money while they wait. Better to have that service provided in town, maybe even in home, and avoid the extra out-of-town spending.

Want more small businesses in your town?

Watch our Cheap Rural Economic Development ideas video.

Photo (CC) by Malin Andreassen, on Flickr

“If only” is a statement I hear often from small-business owners.

Sometimes the wishes are big and grandiose. But most of the time, the wishes are just what one might expect such as more customers, a big order, more space or more money to work with or in the bank at the end of the month.

Yes, often the wishes are just dreaming, yet I have also seen a them come true.

It is great when that happens but, when asked, business owners often reflect that this great positive showed weaknesses in their planning and preparation.

Issues that these owners have faced include: keeping customers happy once they start coming; getting and training an adequate level of staff, needing more space and equipment, finding where to get more raw materials, and, of course, needing more money. Even when things are going good and money is starting to come in, the demand for access to even more cash grows as well.

Business owners comment that they were looking at much larger loans or at new challenges as they considered raising equity capital or working with an angel or venture capitalists.

So should you, as the owner, give up on your wishes? Not at all. For most people, the wishing stage just gets us started thinking about the future. And those thoughts form the start of what all business owners should do, planning.

Wishing is a good lead for the next step, the “what if” statements. How might your business be impacted if a wish does happen? Are you ready to respond?

Being ready to respond will make achieving your wish feel so much better. It also may help direct what you wish for. For example, many people enjoy the creative process. If demand should skyrocket, he or she becomes a manager and loses any hands-on role. It’s something to think about and plan for to ensure that your small business continues to fulfill your dreams and desires.

Wishing or dreaming or whatever you want to call it is a huge motivator. It keeps us motivated. And that will build your business.

As Eleanor Roosevelt said, “The future belongs to those who believe in the beauty of their dreams.” The key to this story is do not let your wishes be the end of your dreams.

Photo (CC) by LeeHansen.com, on Flickr

If you have followed this blog, my colleague, Becky McCray, has provided lots of ideas for building communities and the small businesses in those areas. Her blogs have suggested things such as

• Pop-ups – https://smallbizsurvival.com/2014/03/what-is-a-pop-up-business.html
• Shared spaces – https://smallbizsurvival.com/2017/04/small-town-retail-trend-shared-spaces.html
• Tiny businesses – https://smallbizsurvival.com/2017/03/tiny-businesses-in-storage-sheds-a-rural-economic-development-tool.html

I am adding another thought to this list by suggesting that a business or a community can start your own holiday.

Businesses and communities already celebrate events such as anniversaries, grand openings, founder’s day, etc. But maybe you have a quirky idea like bacon day or ball point pen day you would like to celebrate. Go ahead. Just look at Ground Hogs Day as a developed event. Several towns have made it a major event.

And just as certain events have already spread into other communities, there may be no reason you can’t bring an existing idea to your business and community as well (you may want to check on any intellectual property rights).

From Day 1, as you start making plans, think about the possibility of making it a yearly event. Where will you start this year and how might you expand in the future.

If you can’t think of an event, perhaps you just want to grab one of the special days, weeks or months already acknowledged. Some examples include:

• National Ice Cream Day (third Sunday in July).
• National Cheer Up the Lonely Day (July 11^th).
• National Sneak Some Zucchini Into Your Neighbor’s Porch Day (August 8^th). Think of the contests and fun you could have with that.

And if nothing else excites you – National No Rhyme (Nor Reason) Day (September 1^st). (Check out National Day Calendar (http://nationaldaycalendar.com/) for more ideas.)

Companies such as Amazon and Alibaba did this with their Amazon Prime Day (July 10^th) and National Singles Day. They didn’t even have an event but simply highlight a single day devoted to spending money in their system for some great deals. (http://www.businessinsider.com/amazon-prime-day-vs-alibaba-singles-day-2017-7). You may say you don’t have the resources for such an event but start small. You aren’t looking to do an international event the first year.

So as you plan your marketing, don’t be limited to what exists. Feel free to create new opportunities.