Comments on: Finding local conference sponsors https://smallbizsurvival.com/2011/02/finding-local-conference-sponsors.html The small town and rural business resource Sun, 25 Mar 2018 18:53:18 +0000 hourly 1 By: Not finding conference sponsors? Sponsor yourself https://smallbizsurvival.com/2011/02/finding-local-conference-sponsors.html#comment-6524 Wed, 20 Mar 2013 04:03:45 +0000 http://smallbizsurvival.com/?p=439#comment-6524 […] week, we talked about finding conference sponsors from your local network, working with local businesses. Today, let’s talk about being your own […]

]]> By: Getting your money’s worth from conferences https://smallbizsurvival.com/2011/02/finding-local-conference-sponsors.html#comment-6381 Tue, 19 Mar 2013 04:15:44 +0000 http://smallbizsurvival.com/?p=439#comment-6381 […] Finding local conference sponsors. How to work with local businesses to sponsor you to that big event, and what is in it for them. […]

]]> By: Becky McCray https://smallbizsurvival.com/2011/02/finding-local-conference-sponsors.html#comment-4475 Thu, 10 Feb 2011 16:40:22 +0000 http://smallbizsurvival.com/?p=439#comment-4475 Adele, you went above and beyond for your sponsors. Not only did you give them good info, but you proved to them that you took your responsibility seriously. Great work! Thanks for sharing that real-world experience.

]]> By: Adele McAlear https://smallbizsurvival.com/2011/02/finding-local-conference-sponsors.html#comment-4474 Thu, 10 Feb 2011 13:58:37 +0000 http://smallbizsurvival.com/?p=439#comment-4474 Becky, The exchange of money for information is exactly what I offered last year to attract sponsors to offset the cost of attending SXSW (where we met in person for the first time.)

Other things I offered: I videotaped sessions that my sponsors were interested in, then transcribed the video so that the content could be sliced, diced and searchable. I also went out of my way to meet people that were pertinent to my sponsors’ businesses and provided a report of those conversations and their contact information. I did an executive summary of the experience, relevant to my sponsors’ needs, and had the whole thing (1 1/2 inches thick) spiral bound. I burned the video to DVD and sent that along too.

The sponsors were impressed with the results. So much so that one of them is sponsoring me again this year :)

My only advice when you are seeking more than one sponsor is to make sure they are not competitors. Complimentary businesses in the same industry work best.

(And, my thanks also go to Todd Jordan who last year encouraged me in my quest to find sponsors.)

See you at SXSW!

Adele

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