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	Comments on: What to do when sales are down	</title>
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		<title>
		By: mark_hayward		</title>
		<link>https://smallbizsurvival.com/2008/12/what-to-do-when-sales-are-down.html#comment-1773</link>

		<dc:creator><![CDATA[mark_hayward]]></dc:creator>
		<pubDate>Wed, 17 Dec 2008 14:40:00 +0000</pubDate>
		<guid isPermaLink="false">http://smallbizsurvival.com/?p=1021#comment-1773</guid>

					<description><![CDATA[Hi Becky - thank you for including my thoughts in your post! :)&lt;br /&gt;&lt;br /&gt;We have had many calls from people looking for various discounts, so I am truly happy to see all of your smart readers above commenting that lowering prices/discounts isn&#039;t necessarily the answer.&lt;br /&gt;&lt;br /&gt;In the end we looked at the quality of our product and what we provide and have decided to stand firm.&lt;br /&gt;&lt;br /&gt;Thanks for all of the great thoughts!]]></description>
			<content:encoded><![CDATA[<p>Hi Becky &#8211; thank you for including my thoughts in your post! :)</p>
<p>We have had many calls from people looking for various discounts, so I am truly happy to see all of your smart readers above commenting that lowering prices/discounts isn&#8217;t necessarily the answer.</p>
<p>In the end we looked at the quality of our product and what we provide and have decided to stand firm.</p>
<p>Thanks for all of the great thoughts!</p>
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		<title>
		By: Becky McCray		</title>
		<link>https://smallbizsurvival.com/2008/12/what-to-do-when-sales-are-down.html#comment-1769</link>

		<dc:creator><![CDATA[Becky McCray]]></dc:creator>
		<pubDate>Wed, 17 Dec 2008 01:51:00 +0000</pubDate>
		<guid isPermaLink="false">http://smallbizsurvival.com/?p=1021#comment-1769</guid>

					<description><![CDATA[Jay, I agree. The comments here are terrific! I particularly like your point to give more value for what you offer. Thanks!]]></description>
			<content:encoded><![CDATA[<p>Jay, I agree. The comments here are terrific! I particularly like your point to give more value for what you offer. Thanks!</p>
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		<title>
		By: Jay Ehret		</title>
		<link>https://smallbizsurvival.com/2008/12/what-to-do-when-sales-are-down.html#comment-1768</link>

		<dc:creator><![CDATA[Jay Ehret]]></dc:creator>
		<pubDate>Wed, 17 Dec 2008 01:26:00 +0000</pubDate>
		<guid isPermaLink="false">http://smallbizsurvival.com/?p=1021#comment-1768</guid>

					<description><![CDATA[Hi Becky, Good discussion with excellent comments. I was a sales manager for several years. When sales are down, there is a temptation to think the answer is to sell more, sell harder, or worse, reduce prices. The answer instead is to raise your value proposition. Give more value for what you offer. &lt;br /&gt;&lt;br /&gt;Realize, that there is rarely a quick fix to slumping sales. But for the long-term I have found one of the best ways to turn sales around and avoid slumps, is to continously train your people.]]></description>
			<content:encoded><![CDATA[<p>Hi Becky, Good discussion with excellent comments. I was a sales manager for several years. When sales are down, there is a temptation to think the answer is to sell more, sell harder, or worse, reduce prices. The answer instead is to raise your value proposition. Give more value for what you offer. </p>
<p>Realize, that there is rarely a quick fix to slumping sales. But for the long-term I have found one of the best ways to turn sales around and avoid slumps, is to continously train your people.</p>
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		<item>
		<title>
		By: Becky McCray		</title>
		<link>https://smallbizsurvival.com/2008/12/what-to-do-when-sales-are-down.html#comment-1767</link>

		<dc:creator><![CDATA[Becky McCray]]></dc:creator>
		<pubDate>Wed, 17 Dec 2008 01:03:00 +0000</pubDate>
		<guid isPermaLink="false">http://smallbizsurvival.com/?p=1021#comment-1767</guid>

					<description><![CDATA[Terrific example, Kathy. Thanks for sharing it. Amazing resilience and determination! &lt;br /&gt;&lt;br /&gt;For more ideas, contributor Zane Safrit has a follow up post, &lt;a href=&quot;http://zanesafrit.typepad.com/zane_safrit/2008/12/sales-are-down-now-what-.html&quot; rel=&quot;nofollow&quot;&gt;Sales are down. Now what?&lt;/a&gt;]]></description>
			<content:encoded><![CDATA[<p>Terrific example, Kathy. Thanks for sharing it. Amazing resilience and determination! </p>
<p>For more ideas, contributor Zane Safrit has a follow up post, <a href="http://zanesafrit.typepad.com/zane_safrit/2008/12/sales-are-down-now-what-.html" rel="nofollow">Sales are down. Now what?</a></p>
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		<title>
		By: Kathy Drewien		</title>
		<link>https://smallbizsurvival.com/2008/12/what-to-do-when-sales-are-down.html#comment-1766</link>

		<dc:creator><![CDATA[Kathy Drewien]]></dc:creator>
		<pubDate>Tue, 16 Dec 2008 21:45:00 +0000</pubDate>
		<guid isPermaLink="false">http://smallbizsurvival.com/?p=1021#comment-1766</guid>

					<description><![CDATA[When the real estate market started to decline in October 2005 I began to look at cutting redundant costs; websites and software offering the same services in different packages, for example.&lt;br /&gt;&lt;br /&gt;Then, I eliminated employee support in favor of outsourcing through virtual assistants.&lt;br /&gt;&lt;br /&gt;Now, I am increasing revenue sources through other skill sets. &lt;br /&gt;&lt;br /&gt;In my &quot;former life&quot;, I was a therapist specializing in counseling Adult Children of Alcoholics and other family members impacted by alcoholism. &lt;br /&gt;&lt;br /&gt;Being an active listener with intuitive insight enables me to coach and mentor real estate agents and other small business owners. The original focus was improving their social networking skills. Today, I find our focus is providing a safe environment for the self-employed to talk.]]></description>
			<content:encoded><![CDATA[<p>When the real estate market started to decline in October 2005 I began to look at cutting redundant costs; websites and software offering the same services in different packages, for example.</p>
<p>Then, I eliminated employee support in favor of outsourcing through virtual assistants.</p>
<p>Now, I am increasing revenue sources through other skill sets. </p>
<p>In my &#8220;former life&#8221;, I was a therapist specializing in counseling Adult Children of Alcoholics and other family members impacted by alcoholism. </p>
<p>Being an active listener with intuitive insight enables me to coach and mentor real estate agents and other small business owners. The original focus was improving their social networking skills. Today, I find our focus is providing a safe environment for the self-employed to talk.</p>
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		<title>
		By: Derrick Parkhurst		</title>
		<link>https://smallbizsurvival.com/2008/12/what-to-do-when-sales-are-down.html#comment-1764</link>

		<dc:creator><![CDATA[Derrick Parkhurst]]></dc:creator>
		<pubDate>Tue, 16 Dec 2008 18:32:00 +0000</pubDate>
		<guid isPermaLink="false">http://smallbizsurvival.com/?p=1021#comment-1764</guid>

					<description><![CDATA[Yes, it&#039;s all about (perceived) value. The idea is to both raise your prices and increase the (perceived) value. Raising prices alone will turn customers away, especially those that were familiar with your previous prices. However there is something to be said for high prices with new customers, because baring all other evidence, people relate price to value. I think that is what Eric experienced.]]></description>
			<content:encoded><![CDATA[<p>Yes, it&#8217;s all about (perceived) value. The idea is to both raise your prices and increase the (perceived) value. Raising prices alone will turn customers away, especially those that were familiar with your previous prices. However there is something to be said for high prices with new customers, because baring all other evidence, people relate price to value. I think that is what Eric experienced.</p>
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		<item>
		<title>
		By: Becky McCray		</title>
		<link>https://smallbizsurvival.com/2008/12/what-to-do-when-sales-are-down.html#comment-1763</link>

		<dc:creator><![CDATA[Becky McCray]]></dc:creator>
		<pubDate>Tue, 16 Dec 2008 18:25:00 +0000</pubDate>
		<guid isPermaLink="false">http://smallbizsurvival.com/?p=1021#comment-1763</guid>

					<description><![CDATA[Eric, thanks for sharing your experience, also. It&#039;s a good reminder not to sell on price.]]></description>
			<content:encoded><![CDATA[<p>Eric, thanks for sharing your experience, also. It&#8217;s a good reminder not to sell on price.</p>
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		<item>
		<title>
		By: Eric Granata		</title>
		<link>https://smallbizsurvival.com/2008/12/what-to-do-when-sales-are-down.html#comment-1762</link>

		<dc:creator><![CDATA[Eric Granata]]></dc:creator>
		<pubDate>Tue, 16 Dec 2008 18:17:00 +0000</pubDate>
		<guid isPermaLink="false">http://smallbizsurvival.com/?p=1021#comment-1762</guid>

					<description><![CDATA[The raising prices trick can work. I used to keep prices low on one of my CafePress shops because I figured I&#039;d sell more if the prices were reasonable. Once I raised prices, sales increased AND I made more from each sell.&lt;br /&gt;&lt;br /&gt;I&#039;m not saying it works in every case, but it&#039;s worth considering.]]></description>
			<content:encoded><![CDATA[<p>The raising prices trick can work. I used to keep prices low on one of my CafePress shops because I figured I&#8217;d sell more if the prices were reasonable. Once I raised prices, sales increased AND I made more from each sell.</p>
<p>I&#8217;m not saying it works in every case, but it&#8217;s worth considering.</p>
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			</item>
		<item>
		<title>
		By: Becky McCray		</title>
		<link>https://smallbizsurvival.com/2008/12/what-to-do-when-sales-are-down.html#comment-1761</link>

		<dc:creator><![CDATA[Becky McCray]]></dc:creator>
		<pubDate>Tue, 16 Dec 2008 17:54:00 +0000</pubDate>
		<guid isPermaLink="false">http://smallbizsurvival.com/?p=1021#comment-1761</guid>

					<description><![CDATA[Derrick, my first reaction is, &quot;don&#039;t go TOO far!&quot; There is a business in my region that has been hit with declining sales, and they have reacted by raising prices much too far. Obviously, this isn&#039;t what you mean. &lt;br /&gt;&lt;br /&gt;Perhaps the other part of this is to make sure that you raise prices as one part of an overall strategy to improve your customer service and rebuild your business. &lt;br /&gt;&lt;br /&gt;Thanks for another thought-provoking contribution, Derrick.]]></description>
			<content:encoded><![CDATA[<p>Derrick, my first reaction is, &#8220;don&#8217;t go TOO far!&#8221; There is a business in my region that has been hit with declining sales, and they have reacted by raising prices much too far. Obviously, this isn&#8217;t what you mean. </p>
<p>Perhaps the other part of this is to make sure that you raise prices as one part of an overall strategy to improve your customer service and rebuild your business. </p>
<p>Thanks for another thought-provoking contribution, Derrick.</p>
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		<item>
		<title>
		By: Derrick Parkhurst		</title>
		<link>https://smallbizsurvival.com/2008/12/what-to-do-when-sales-are-down.html#comment-1760</link>

		<dc:creator><![CDATA[Derrick Parkhurst]]></dc:creator>
		<pubDate>Tue, 16 Dec 2008 17:35:00 +0000</pubDate>
		<guid isPermaLink="false">http://smallbizsurvival.com/?p=1021#comment-1760</guid>

					<description><![CDATA[Although at first counter intuitive, consider raising your prices when sales volume is low. Decreasing your prices, reduces your margin, and puts you in a downward spiral requiring ever more customers to break even. Increasing your prices increases your margin requiring fewer sales to break even. With fewer customers, you can focus on adding value to your serivce, or increasing the perceived value of your product through marketing, in order to justify the higher prices.]]></description>
			<content:encoded><![CDATA[<p>Although at first counter intuitive, consider raising your prices when sales volume is low. Decreasing your prices, reduces your margin, and puts you in a downward spiral requiring ever more customers to break even. Increasing your prices increases your margin requiring fewer sales to break even. With fewer customers, you can focus on adding value to your serivce, or increasing the perceived value of your product through marketing, in order to justify the higher prices.</p>
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