Comments on: You are not your target market Part 2

By: Becky McCray

Becky McCray — Mon, 11 Feb 2013 19:59:18 +0000

In reply to Keith Burtis. Keith was quick! Here's the link to his post: Why You CAN'T put your feet in the shoes of your customer

By: Becky McCray

Becky McCray — Mon, 11 Feb 2013 18:55:30 +0000

In reply to Keith Burtis. Great, Keith. I'm glad you liked it. I have to agree about focusing on existing customers first. Let us have the link, when you get that post written!

By: Keith Burtis

Keith Burtis — Mon, 11 Feb 2013 18:36:39 +0000

I think trying to think from the customers perspective is also futile. You only have your own experiences to daw from. i too don't like country music but if it was going to double my sales i'd learn real quick. As becy states here it is important to ask and test. Too many business people from execs to small business owners sit at their boardroom tables trying to come up with something that will catch the eye of the customer or make a customer want to purchase. Unfortunately, they rarely listen to their customer base. They don't even know how to ask the questions because they are not practiced at it.

My one last point is that often businesses are looking for a new customer rather than listening to, or taking care of the ones they have. Start with what exists. that is where the data is. You'll find natural extensions from there. I think i have to write a post on this now.

Great article Becky!

By: Kelsey

Kelsey — Tue, 15 Nov 2011 23:26:27 +0000

This is a good point. I think many people don’t think from a customer’s perspective.