By Chris Brogan They say a picture is worth a thousand words, but sometimes, it might be worth a thousand dollars, too. Over the last ten years, restaurants and bars who post their best dishes or drinks as photos on sites like Instagram have learned that people love seeing examples of what they’ll get if […]
Getting local businesses to cooperate with you: Shop Hopping Around Brownsville
Getting local businesses to cooperate can be a challenge in any small town. Everyone is busy in their own business, and few have time to dedicate to working with other businesses. Whether it’s a formal project put on by a group like the Chamber of Commerce or an informal get-together, there are big benefits […]
Crowdsourced ideas for coffee shops and other third places
At the Main Street Now conference, I sat in on a session about coffee shops. I wrote down bunches of ideas that the audience shared. I thought you might know a coffee shop person, or you might think of ways to use these with other types of small town businesses. Hold trivia nights or […]
The secret to effective follow up: What NOT to say
You probably know better than to follow up with someone like this: “Just following up!” You realize that doesn’t really help either of you. But you still might be making this mistake: “Did you do that thing you said you were going to do?” That feels like it’s helping, but from the customer perspective, it’s […]
