Your customers are your business. Connecting with them means success or failure. How well does your business do in terms of connecting? You won’t find many answers in this column, but you will find lots of questions you need to think about. How do you connect with your customers? I suspect many of you have […]
Information Helps Your Small-Business Startup Succeed
Starting a business is a risky adventure. One in five will not make it through the first year and less than 40 percent, and some studies show less than 20%, will still be in business five years later. So why do people try? Because being your own boss and running your own business for many […]
Planning and Your Small Business
What plans are you making for your business? For many of us, the idea of developing a plan is just overwhelming, scary and something we often just don’t do. It sounds tedious and time-consuming, and is seen as something that’s useful only as a doorstop. Yet ask a business owner who takes the planning process […]
Your Small Business and Donations
How often are you asked, as a small business owner, for a charitable donation? I have a friend who has labeled this process as being “$20 to death.” Her comment is often accurate as most small-business operators see a steady stream of people asking for money to support charities, sports teams, clubs, civic groups, etc. […]
